This section of the plan provides a high-level view of your business. Descriptions and information must be brief and concise (limited to a few sentences; greater detail is provided in other sections) and may include the following:
- Mission Statement (a concise statement of company purpose)
- Description of what business you are in and what you do
- Business goals and objectives
- Form of ownership (sole proprietor, corporation, limited liability company, partnership)
- Company history: How the company started, years in business, ownership past and present, key highlights/milestones, a summary statement of sales and profits past to present
- Description of markets and target customers
- Description of products/services
- Description of operations and management
- Strengths and competencies